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Can MySpace really pull off a re-launch?
News Corp is attempting to re-launch its ailing social network MySpace. After a management shake-up and brand rethink, can it be done? A re-launch is about to happen which MySpace execs hope will claw...
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Absolut caught out by ‘I’m Here’ online film fans
Vodka company Absolut had an idea. That brainwave may have come in the sauna (with the company being Swedish). Or perhaps during a roll in the snow. But it was a very good idea. The idea was to work...
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Twitter’s secret to (growth) success
Twitter’s first users may have been the sites early employees and their friends, but today the micro-blogging site is global, and coincidently has more users outside of its home country. Over 60% of...
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Facebook unveils global safety strategy to protect kids online
After years of controversy over its privacy controls, Facebook has finally stepped up to the plate and is launching the UK’s largest ever online safety campaign. The initiative is designed to better...
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Will advertisers really pay for Twitter?
Twitter co-founder has this week unveiled the details of how the micro-blogging site will make money from advertising on Twitter – Promoted Tweets. It’s no secret that Twitter ranks as one of the most...
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This is Mark Zuckerberg, I’m listening
Facebook is the very tool that has allowed marketers, brands, CEOs, managers etc to talk and listen organically to customers…so shouldn’t it be listening too? And reacting sooner rather than later....
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Facebook’s new ad format might just work
Facebook is pitching its latest series of ad formats to big name advertisers such as Ford Motor and PepsiCo, but it needs you and your friends, too. The latest ad format that the social network has...
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Facebook launching new broadcast feature – is it just one big ad though?
Facebook is launching a new live video channel called Facebook Live that will allow the social network to dip its toes in the world of broadcasting. Facebook Live will provide a deeper, more...
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Can marketers benefit from being in the right Facebook Places?
Facebook has been very publicly battered when it comes to privacy, so why launch a feature that tells users where you are at all times? It must be about money and ad dollars… Facebook is finally...
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Time’s top 50 websites champion the smaller players
Time magazine has released its annual Top 50 websites feature and this year – unlike last year’s list – isn’t as predictable as you think. In a sometimes strained bid to remove itself from the...
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